Digital Marketing Director

Job Description

A growing organization is looking for a growth-minded and digitally fluent Digital Marketing Director to own the strategy, quality, and performance of its digital presence, including its website, SEO, social media, marketing funnels, and digital campaigns. This is a new senior role and an exciting opportunity to build the organization’s digital marketing function largely from the ground up, with significant ownership of the strategy and a clear focus on reaching new audiences and driving growth. The ideal candidate is a builder and finisher who is equally comfortable setting direction and doing the hands-on work to get there. You bring proven experience growing audiences through web, SEO, social media, funnels, and digital campaigns, along with strong analytical skills and an instinct for compelling copy and creative. Fluency with AI tools such as Claude and a track record of owning projects end-to-end are essential.

Responsibilities:

• Own the organization’s overall digital marketing strategy and execution
• Manage and improve website performance, SEO, and digital content
• Develop and optimize marketing funnels and digital campaigns
• Lead social media strategy and audience growth initiatives
• Analyze performance data and use insights to improve results
• Develop compelling copy and creative across digital channels
• Identify opportunities to expand reach and engage new audiences
• Use AI tools and emerging technologies to improve marketing efficiency and performance
• Take projects from strategy through execution and completion

Requirements:

• 2-4 years of proven experience in digital marketing and audience growth
• Strong background in SEO, websites, social media, funnels, and digital campaigns
• Analytical and data-driven, with the ability to translate insights into action
• Strong copywriting and creative instincts
• Comfortable working strategically while also being hands-on
• Highly organized with strong project ownership and follow-through
• Fluent with AI tools, including Claude
• Entrepreneurial, growth-minded, and excited to build something from the ground up