Job Description
An established e-commerce organization is seeking a talented and driven E-Commerce Advertising Specialist to lead and optimize advertising efforts across major online marketplaces. This role is ideal for someone with a strong analytical mindset, a passion for digital marketing, and a proven ability to drive measurable growth through data-driven strategies.
Responsibilities:
- Develop, manage, and optimize multi-marketplace advertising campaigns to drive revenue growth and profitability.
- Research trending products, categories, and keywords to identify growth opportunities and optimize ad performance.
- Collaborate closely with e-commerce, marketplace, and external agency teams to align advertising strategies with business objectives.
- Conduct detailed performance analysis to measure success, identify insights, and inform strategic decisions.
- Continuously optimize campaigns across marketplaces using metrics such as ACOS, CPC, ROAS, and other relevant KPIs.
- Stay current with advertising software, tools, and industry trends to implement best practices and innovative strategies.
- Manage campaign budgets, ensuring efficient allocation and ROI-driven performance.
- Create and execute strategic digital marketing plans tailored for each marketplace platform.
Qualifications:
- 3+ years of experience planning, executing, and optimizing paid advertising campaigns across major e-commerce marketplaces, including Amazon, Target+, Walmart, eBay, and others.
- Demonstrated track record of driving measurable revenue growth and improving key performance metrics (ACOS, CPC, ROAS, conversion rates).
- Deep understanding of marketplace advertising platforms, tools, and software Amazon Ads, Walmart Connect, Target+, eBay Promoted Listings, and related analytical tools).
- Strong analytical mindset with proficiency in Excel and data-driven decision- making.
- Ability to work independently, creatively, and strategically in a fast-paced e-commerce environment.
- Excellent communication skills for cross-functional collaboration and presenting campaign insights.