E-Commerce Marketing Manager

Job Description

An established electronics e-commerce company is seeking an experienced E-Commerce Marketing Manager to own and grow our Shopify direct-to-consumer (DTC) business. This role carries full responsibility for revenue performance, profitability, and execution across all digital marketing channels. This is a hands-on, fast-paced position suited for someone who thrives on testing, optimizing, and driving measurable results — not a corporate environment.

Responsibilities:

• Manage and optimize all DTC marketing channels including Google Ads, Meta, TikTok, email marketing, SEO, and on-site conversion optimization
• Drive revenue growth while maintaining profitability and efficiency targets
• Own the full customer funnel from initial ad engagement through checkout optimization
• Launch, test, scale, or discontinue campaigns quickly based on performance data
• Manage external agencies and virtual assistants, ensuring accountability and performance
• Develop clear, actionable reporting focused on revenue, profit, and growth metrics
• Oversee and optimize the DTC technology stack and marketing systems
• Lead creative direction for advertising and messaging with a performance-driven mindset
• Serve as the primary owner of overall DTC performance and results

Requirements:

• Proven experience managing and scaling Shopify DTC businesses
• Strong hands-on expertise with paid digital advertising and marketing funnels
• Comfort with performance accountability, revenue targets, and P&L responsibility
• Highly organized, execution-focused, and quick to adapt
• Strong communication skills with the ability to collaborate across teams
• Self-starter mentality with the ability to move quickly and drive outcomes