Job Description
A growing consumer products company is seeking a hands-on, data-driven eCommerce Creative Strategist to lead performance across all non-Amazon sales channels. This is a builder role for someone who moves fast, executes independently, and combines analytics with creative strategy to drive measurable revenue growth. The ideal candidate thrives in a performance environment, is highly accountable to numbers, and enjoys both strategy and execution.
Responsibilities:
Performance Ownership
- Own revenue, margin, and growth performance across all off-Amazon eCommerce channels
- Track key performance indicators daily and monitor trends closely
- Identify performance gaps quickly and implement corrective actions
- Drive continuous improvement in conversion, customer acquisition, and profitability
Creative & Growth Strategy:
- Lead performance-driven creative direction across ads, listings, product pages, and campaigns
- Launch, test, scale, or discontinue initiatives rapidly based on data insights
- Align messaging, promotions, and positioning with overall sales strategy
- Collaborate across marketing, product, and sales teams to support growth initiatives
Execution & Team Management:
- Manage agencies, freelancers, and offshore execution teams with clear KPIs
- Set priorities and ensure efficient, high-quality execution
- Remove operational bottlenecks and accelerate implementation
- Maintain accountability across all contributors
Reporting & Communication:
- Build simple, actionable reporting dashboards and summaries
- Translate data into clear recommendations and next steps
- Flag risks early and proactively propose solutions
- Communicate performance insights to leadership effectively
Requirements:
- 4+ years of multi-channel eCommerce experience (primarily outside Amazon)
- Proven track record of driving revenue growth in DTC or marketplace environments
- Strong analytical, quantitative, and problem-solving skills
- Experience with digital marketing, PPC, paid media, and performance marketing channels
- Experience managing agencies, remote teams, or outsourced execution partners